Hacking Advertisement Campaign by Guerrilla Marketing : An Inexpensive Way To Communicate Unconventionally With Customers

We rarely fail to realize the value of reaching out to consumers informally to establish a distinctive among rivals and draw public knowledge of the functionality of ingeniously selling ideas, products, and services. There are countless brand options available in today's world to meet consumers' needs. Undoubtedly, marketers often find themselves in a feared condition while putting their brand and must struggle to gain customers' interest. Compared to old-style marketing campaigns, guerrilla marketing is an eccentric and affordable marketing technique with substantial and specific results. Given the fact that the marketing process is a practical, imaginative, inventive, and low cost strategy that can generate lifelong views of consumer buying habits. This paper believes and describes how guerrilla marketing can position a corporate brand for marketing and promotional strategy that esthetic and enrich practical values and establish a specific competitive position. This study exemplifies conceptual and many ideas for more analysis from a client and a managerial perspective