Halal Malaysia brand equity mishap : false recognition of brand mere recognition using mixed method approach
Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Nik Mohd Shahril Nik Mohd Nor
| Year of publication: |
2022
|
|---|---|
| Authors: | Wan Rusni Wan Ismail ; Mohhidin Othman ; Norfezah Md Nor ; Ahmad Fauzan Badiuzaman ; Nik Mohd Shahril Nik Mohd Nor |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 1, p. 5-19
|
| Subject: | Brand equity | Brand recognition | Halal logo clutters | Halal Malaysia brand | Implicit association test | Malaysia | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Islam | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-04-2019-0073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797418