Handbook of brand relationships

Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors

pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions.

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Year of publication:	2015
Other Persons:	MacInnis, Deborah J. (contributor) ; Park, C. Whan (contributor) ; Priester, Joseph W. (contributor)
Institutions:	Society for Consumer Psychology. (contributor)
Publisher:	London : Routledge,
Subject:	Konsumentenverhalten \| Consumer behaviour \| Markenartikel \| Brand \| Beziehungsmarketing \| Relationship marketing \| Markenführung \| Brand management \| Markenimage \| Brand image

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Extent:	1 online resource (xxi, 424 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-70388-6 ; 978-1-317-46917-9 ; 978-1-317-46918-6 ; 978-0-7656-2357-7
Other identifiers:	10.4324/9781315703886 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499894