Handbook of customer satisfaction and loyalty measurement
Nigel Hill and Jim Alexander
| Year of publication: |
2000 ; 2. ed
|
|---|---|
| Authors: | Hill, Nigel ; Alexander, Jim |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 290 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [284] - 286 1. Aufl. u.d.T.: Hill, Nigel: Handbook of customer satisfaction measurement |
| ISBN: | 0-566-08194-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013500234