Handbook of market segmentation : strategic targeting for business and technology firms
Art Weinstein
| Year of publication: |
2004 ; 3rd ed.
|
|---|---|
| Authors: | Weinstein, Art |
| Publisher: |
New York, N.Y. : The Haworth Press |
| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | XVIII, 241 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7890-2156-0 ; 0-7890-2157-9 ; 978-0-7890-2157-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013531630