Handbook of market segmentation : strategic targeting for business and technology firms
Art Weinstein
| Year of publication: |
2004 ; 3. ed.
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|---|---|
| Authors: | Weinstein, Art |
| Publisher: |
New York, NY [u.a.] : Haworth |
| Subject: | Market segmentation | Marktsegmentierung |
| Extent: | XVIII, 241 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Früher u.d.T.: Weinstein, Art: Market segmentation |
| ISBN: | 0-7890-2156-0 ; 0-7890-2157-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004799786