Handbook of marketing decision models
Berend Wierenga, ed.
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Wierenga, Berend (ed.) |
| Publisher: |
New York, NY : Springer |
| Subject: | Marketingtheorie | Marketing theory | Entscheidungstheorie | Decision theory | Theorie | Theory | Marketing | Mathematisches Modell | Entscheidungsmodell |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 625 S. graph. Darst. 24 cm |
|---|---|
| Series: | International series in operations research & management science. - Cham, Switzerland : Springer, ISSN 0884-8289, ZDB-ID 1445981-4. - Vol. 121 |
| Conferences: | Workshop on Advances in Marketing Decision Models ; (Athens) : 2006.05.27 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben. - Enth. 17 Beitr. |
| ISBN: | 0-387-78212-5 ; 978-1-4419-4610-2 ; 978-0-387-78212-6 ; 978-0-387-78213-3 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003631787