Handbook of Media and Communication Economics : A European Perspective

Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism -- Book/Book Groups -- Changing Use of Audiovisual Media -- Classical Political Economy -- Commercial Audience Market Research -- Controlling in media companies -- Corporate Social Responsibility in Media Companies -- Crisis Management in Media Companies -- Critical Political Economy -- Daily, Weekly, and Free Newspapers and Advertising Journals -- Databases, Data Warehousing, and Data Analytics -- Digital Rights Management. Technologies, Application Areas and Development Perspectives -- Film and Cinema in the Age of Media Convergence -- Four Zones, Four Concepts, Actors with a Past: A Special Story of the Beginning. Allied Media Regulation in Austria -- Government Subsidies to News Media. Theories and Practices -- History of Journalism -- Industrial Economics -- Institutionalist Theoretical Approaches for Media Economics -- Journalism and Advertising. On the Separation of Editorial Content and Commercial Communication -- Key Aspects of Media Production -- Lectures for Digital Residents. Preface to the Handbook of Media and Communication Economics -- Management of content in the core processes of production and distribution -- Mass Media Communication. Mass communication as an economic good -- Measurement of media concentration: Empirical concepts, applications and challenges -- Media Brand Management -- Media Business Model Management: A Synopsis -- Media Competence. Challenges in Dealing with Converging Media Offerings -- Media Concentration: Problem and Regulation -- Media Goods Between Economic and Cultural Assets -- Media Innovations and Media Revolutions. From Gutenberg to Berners Lee -- Media Meritocracy. A Question of Preferences. Interpretations of the Context of Need Decide on the Supply Policy of Mass Media -- Media planning -- Media Policy in Hybrid Media Systems -- Media regulation in Switzerland since 1945 -- Media Regulation of Allied Germany -- Media Regulation of the European Union.-Media Self-Regulation -- Media Technology as an Entrepreneurial Diversification Factor -- Media use -- Methods of Media Economics -- Micromedia – Mobile Communication -- Music -- Net neutrality and digital media distribution -- News Agencies -- Non-Commercial Broadcasting -- Online Media/Net Media as Journalistic Offerings -- Periodicals/Subject Groups -- Public Broadcasting -- Public Service Broadcasting in Europe and the USA -- Public Sphere Conceptions: Public Sphere Theory -- Public Value -- Radio -- Resilience of Hyperlocal Media in a Global Media Environment -- Rights Management and Licensing -- Service Economics and Media – Media Producer and Media Consumer as Value Creation Partners A Service Theory Approach to Media -- Social Dimensions of Advertising Communication -- Social Media -- Technology and Media Acceptance. A Theoretical Modelling to Weigh User Demand for Communication Services in the Media Transition -- The History of Media Economic Thought in the German-Speaking World up to the Year 2000 -- The Media and Communication Economics: Foreword by the Editors -- Value Creation System Linear Television -- Wider, Deeper, More Oblique: Diversification of Media Company.