Handbook of media branding
Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots, editors
| Year of publication: |
[2015]
|
|---|---|
| Other Persons: | Siegert, Gabriele (ed.) ; Förster, Kati (ed.) ; Chan-Olmsted, Sylvia M. (ed.) ; Ots, Mart (ed.) |
| Publisher: |
Cham : Springer |
| Subject: | Mediensektor | Media industries | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 414 Seiten Illustrationen 24 x 16 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge |
| ISBN: | 3-319-18235-8 ; 978-3-319-18235-3 ; 978-3-319-18236-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011345175