Handbook of niche marketing : principles and practice
Tevfik Dalgic, ed.
| Year of publication: |
c 2006
|
|---|---|
| Other Persons: | Dalgic, Tevfik (contributor) |
| Publisher: |
New York, NY [u.a.] : Best Business Books |
| Subject: | Nischenstrategie | Niche marketing strategy | Marktnische | Marketing | Marktsegmentierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXII, 256 S. graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie enthalten ; Bibliography included ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 9 Beitr. Niche marketing revisited : concept, applications, and some European cases /Tevfik Dalgic, Maarten Leeuw --Principles of global niche marketing strategies : an early conceptual framework /Isil Hezar ... [et al.] --Approach for identifying cannibalization within product line extensions and multibrand strategies /Charlotte H. Mason, George R. Milne --Ecological niche theory approach to the measurement of brand competition /George R. Milne, Charlotte H. Mason --Visual approach for identifying consumer satisfaction niches /Hooman Estelami, Peter De Maeyer --High tech, high performance : the synergy of niche strategy and planning focus in technological entrepreneurial firms /Karen Bantel --Crafting a niche in a crowded market : the case of Palliser Estate Wines of Martinborough (New Zealand) /Michael Beverland, Lawrence S. Lockshin --Niche marketing for hotel managers /Ron Morritt --Out in the market : the history of the gay market segment in the United States /Blaine J. Branchik. |
| ISBN: | 0-7890-2329-6 ; 0-7890-2330-X ; 978-0-7890-2329-2 ; 978-0-7890-2330-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002632287