Handbook of niche marketing : principles and practice
ed. by Tevfik Dalgic
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Dalgic, Tevfik (contributor) |
| Publisher: |
New York, NY : Best Business Books [u.a.] |
| Subject: | Market segmentation | Case studies | Marktnische | Marketing | Marktsegmentierung | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 256 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7890-2329-6 ; 0-7890-2330-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004845600