Handbook of pricing research in marketing
ed. by Vithala R. Rao
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Rao, Vithala R. (contributor) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Preisbildung | Preispolitik | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 593 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84720-240-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004935714