Handbook of Research Methods in Consumer Psychology

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Notes on Contributors -- Preface -- PART I: Classic Approaches -- Chapter 1: Experimental Research Methods in Consumer Psychology -- Types of Variables -- Types of Validity -- Common Mistakes -- References -- Chapter 2: Surveys, Experiments, and the Psychology of Self-Report -- Surveys and Experiments -- Answering Questions: Participants' tasks -- Reporting on Behaviors and Experiences -- Reporting on Attitudes and Preferences -- Coda -- Acknowledgments -- References -- Chapter 3: Beyond the Lab: Using Data from the Field to Increase Research Validity -- How Can Researchers Provide the Most Robust Research Findings? -- Which Method Is Best? -- A Broader Approach to Increasing impact -- Conclusion -- Notes -- References -- Chapter 4: Qualitative Research for Consumer Psychology -- Introduction -- A Historical Perspective -- Foundations: Phenomenology and Grounded Theory -- Varieties of Qualitative Method -- The Interpretation of Qualitative Data -- The Value Proposition for Consumer Psychology -- Conclusion -- Note -- References -- Chapter 5: Developing Measures of Latent Constructs: A Practical Guide to Psychometric Theory -- What Is Meant by a "Construct"? -- What Is "Measurement" and Why Is Measurement Important? -- Classical Measurement Theory -- Construct Validity -- Assessing Construct Validity -- Assessing Unidimensionality via Factor Analysis -- After the CFA: Assessing Reliability and Discriminant Validity -- Second-Order Factor Analysis -- Formative versus Reflective Measures -- Controversy: Single versus Multiple Items -- Controversy: An Alternative Scale Development Model -- Summary and Conclusion -- References -- PART II: Contemporary Approaches -- Chapter 6: Theory and Method in Consumer Information Processing -- The Interface of Theory and Method.