Handbook of research on applied AI for international business and marketing applications
Bryan Christiansen (Global Training Group, Ltd, UK), Tihana Škrinjarić (University of Zagreb, Croatia), editors
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Christiansen, Bryan (ed.) ; Škrinjarić, Tihana (ed.) |
| Publisher: |
Hershey, Pennsylvania : IGI Global |
| Subject: | Marketing | Internationale Geschäftsbeziehungen | International business | Künstliche Intelligenz | Artificial intelligence | Automatisierung | Automation |
| Description of contents: |
"This book provides comprehensive research on artificial intelligence applications within the context of international business"--
Table of Contents [gbv.de]
|
Online Resource
| Extent: | 1 Online-Ressource (xxx, 696, 6 Seiten) Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 09/05/2020) Mode of access: World Wide Web. |
| ISBN: | 978-1-7998-5078-6 ; 1-7998-5078-1 ; 978-1-7998-5077-9 |
| Other identifiers: | 10.4018/978-1-7998-5077-9 [DOI] |
| Classification: | Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012394829