Handbook of research on decision-making techniques in financial marketing

Hasan Dinçer, Serhat Yüksel

"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases." - Provided by publisher

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Year of publication:	[2020]
Other Persons:	Dinçer, Hasan (ed.) ; Yüksel, Serhat (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Finanzdienstleistung \| Financial services \| Bankgeschäft \| Banking services \| Bankmarketing \| Bank marketing
Description of contents:	Table of Contents [gbv.de]
Published items:	25 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxv, 646 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-7998-2559-3 ; 978-1-7998-2560-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012107691