Handbook of research on future policies and strategies for nation branding

Victoria Pistikou, Andreas Masouras, Marcos Komodromos

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--

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Year of publication:	[2021]
Other Persons:	Pistikou, Victoria (ed.) ; Masouras, Andreas (ed.) ; Komodromos, Marcos (ed.)
Publisher:	[2021]: Hershey, PA, USA : Business Science Reference (an imprint of IGI Global)
Subject:	Nation branding \| Markenführung \| Brand management \| Nationalkultur \| National culture \| Standortmarketing \| Place marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxiii, 383 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Abweichender Titel: Future policies and strategies for nation branding
ISBN:	978-1-7998-7534-5 ; 978-1-7998-7533-8 ; 978-1-7998-7535-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012542870