Handbook of research on intelligent techniques and modeling applications in marketing analytics

Acknowledgment -- Consumer analytics : fuzzy applications -- A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami -- A novel approach to segmentation using customer locations data and intelligent techniques / Baar Öztayi, Ugur Gokdere, Ms. Esra Nur Simsek, Ceren Salkin Oner -- Fuzzy clustering : an analysis of service quality in the mobile phone industry / Mashhour Baeshen, Malcolm J. Beynon, Kate L. Daunt -- An analysis of the interactions among the enablers of information communication technology in humanitarian supply chain management : a fuzzy based relationship modelling approach / Gaurav Kabra -- Computational intelligent: business analytics -- Auto associative extreme learning machine based hybrids for data imputation / Chandan Gautam, Vadlamani Ravi -- Multi-criteria decision making in marketing by using fuzzy rough set / Tapan Kumar Das -- Fuzzy multi-objective association rule mining using evolutionary computation / Ganghishetti Pradeep, Vadlamani Ravi -- Improved seating plans for movie theatre to improve revenue : an integrated best worst method with EMSR-B / Kedar Pandurang Joshi, Nikhil Lohiya -- Consumer analytics : multi-criteria (MCDM) applications and sentiment analysis -- Applications of the stochastic multi-criteria acceptability analysis method for consumer preference study / Tadeusz Trzaskalik, Piotr Namieciski, Andrzej Bajdak, Slawomir Jarek -- Modeling consumer opinion using ridit and grey relational analysis / Hohit Vishal Kumar -- Chapter11 sentiment analysis as a tool to understand the cultural relationship between consumer and brand / Nicola Capolupo, Gianpaolo Basile, Giancarlo Scozzese -- Improving customer experience using sentiment analysis in e-commerce / Kinay Kumar Jain / Shishir Kumar -- Marketing analytics : digital market place -- Adoption of online marketing for service SMES with multi-criteria decision-making approach / Lanndon Ocampo, Rosalin Merry Berdin Alarde, Dennis Anthony Kilongkilong, Antonio Esmero -- E-retailing from past to future definitions, analysis, problems and perspectives / Zehra Kamisli Ozturk, Mehmet Alegoz -- Fuzzy time series-an application in e-commerce / Ali KARASAN, Ismail Sevim, Melih ÇINAR -- Understand the frequency of application usage by smartphone users : door is open, but closes quickly / Geetika Jain -- Advance modeling applications : business analytics -- Car safety : a statistical analysis for marketing management / António Carrizo Moreira, Monica Gouveia, Pedro Macedo -- Banking credit scoring assessment using predictive k-nearest neighbour (PKNN) classifier / Saroj Kant Jena, Anil Kumar, Maheshwar Dwivedy -- Prediction of the quality of fresh water in a basin / Carlos N. Bouza-Herrera, Sira M. Allende Alonso, Agustin Santiago-Moreno, Jose M. Sautto-Vallejo -- Operating commodities market by automated traders / Fodil Laib, Mohammed Said Radjef