Handbook of research on intelligent techniques and modeling applications in marketing analytics
Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, and Tapan Kumar Panda, editors
| Year of publication: |
2017
|
|---|---|
| Other Persons: | Kumar, Anil (ed.) ; Dash, Manoj Kumar (ed.) ; Trivedi, Shrawan Kumar (ed.) ; Panda, Tapan K. (ed.) |
| Publisher: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global |
| Subject: | Marktforschung | Market research | Datenverarbeitung | Data processing | Erhebungstechnik | Data collection method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Online-Ressource(PDFs (427 pages)) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers |
| ISBN: | 978-1-5225-0998-1 ; 1-5225-0997-6 |
| Other identifiers: | 10.4018/978-1-5225-0997-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012393907