Handbook of research on interdisciplinary reflections of contemporary experiential marketing practices

Gökhan Akel

"This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations"--

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Alternative title:	Interdisciplinary reflections of contemporary experiential marketing practices
Year of publication:	[2022]
Other Persons:	Akel, Gökhan (ed.)
Publisher:	[2022]: Hershey, PA : IGI Global - Business Science Reference
Subject:	Event-Marketing \| Event marketing \| Beziehungsmarketing \| Relationship marketing \| Markenimage \| Brand image \| Tourismuswirtschaft \| Tourism industry \| Gastronomie \| Restaurant industry \| Online-Handel \| Online retailing \| Computerspiel \| Video game
Description of contents:	Table of Contents [gbv.de]

Extent:	xxiii, 596 Seiten Illustrationen
Series:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-4380-4 ; 978-1-6684-4382-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013192419