Handbook of research on marketing and corporate social responsibility
Year of publication: |
2014
|
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Other Persons: | Hill, Ronald Paul (contributor) ; Langan, Ryan (contributor) |
Institutions: | Edward Elgar Publishing (contributor) |
Publisher: |
Cheltenham : Edward Elgar Pub. Ltd |
Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Soziale Verantwortung | Marketingstrategie | Verbraucherverhalten |
Extent: | 1 Online-Ressource (432 p) cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-78347-609-1 ; 9781781003787 (hardback) |
Other identifiers: | 10.4337/9781783476091 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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