Handbook of research on the impact of fandom in society and consumerism
Cheng Lu Wang
| Year of publication: |
[2020]
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|---|---|
| Other Persons: | Wang, Cheng Lu (ed.) |
| Publisher: |
[2020]: Hershey, PA : IGI Global |
| Subject: | Kunden | Customers | Markentreue | Brand loyalty | Persönlichkeitspsychologie | Personality psychology | Kulturelle Identität | Cultural identity |
| Description of contents: |
"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--
Table of Contents [gbv.de]
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| Extent: | xxxv, 605 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-7998-1048-3 ; 9781799810490 ; 978-1-7998-1049-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103093