Handbook of service business : management, marketing, innovation and internationalisation
Year of publication: |
2015
|
---|---|
Other Persons: | Bryson, John R. (ed.) ; Daniels, Peter W. (ed.) |
Publisher: |
Cheltenham : Edward Elgar Publishing |
Subject: | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing | Innovationsmanagement | Innovation management | Internationale Geschäftsbeziehungen | International business | Dienstleistungssektor | Service industry | Welt | World | Marketing | Management |
Extent: | 1 Online-Ressource (xv, 448 pages) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-78100-041-0 ; 978-1-78100-040-3 |
Other identifiers: | 10.4337/9781781000410 [DOI] |
Classification: | Dienstleistungen: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
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