Handbook of social media management : value chain and business models in changing media markets
Mike Friedrichsen; Wolfgang Mühl-benninghaus (eds.)
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Friedrichsen, Mike (ed.) ; Mühl-Benninghaus, Wolfgang (contributor) |
| Publisher: |
Heidelberg [u.a.] : Springer |
| Subject: | Social Web | Social web | Organisatorischer Wandel | Organizational change | Medienmarkt | Media market | Branchenentwicklung | Sector development | Medienwirtschaft | Soziale Software | Wertschöpfungskette | Geschäftsmodell | Öffentlichkeitsarbeit | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
48 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 880 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 3-642-28896-0 ; 978-3-642-28896-8 ; 978-3-642-28897-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756654