Handbook of strategic account management : a comprehensive resource
Year of publication: |
c 2014
|
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Authors: | Woodburn, Diana ; Wilson, Kevin |
Publisher: |
Chichester, West Sussex : Wiley |
Subject: | Key-Account-Management | Key account management | Strategisches Management | Strategic management | Betriebliche Wertschöpfung | Value creation | Anforderungsprofil | Occupational profile | Europa | Europe | USA | United States | Kundengruppenmanagement | Verkauf |
Description of contents: | Table of Contents [gbv.de] ; Description [catalogimages.wiley.com] ; Description [swbplus.bsz-bw.de] |
Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | XIII, 634 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
Language: | English |
Notes: | Enth. zahlr. Beitr. |
ISBN: | 978-1-118-50908-1 ; 978-1-118-50907-4 ; 978-1-118-50905-0 |
Classification: | Betriebliches Rechnungswesen ; Unternehmensführung |
Source: | ECONIS - Online Catalogue of the ZBW |
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Handbook of Strategic Account Management : A Comprehensive Resource
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