| Extent: | Online-Ressource (260 p.) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-92-64-02815-9 ; 978-92-64-02815-9 |
| Other identifiers: | 10.1787/9789264028159-en [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012443881