Handbook on place branding and marketing
edited by Adriana Campelo (University of Liverpool Online, UK)
| Alternative title: | Place branding and marketing |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Campelo, Adriana (ed.) |
| Publisher: |
Cheltenham : Edward Elgar Publishing |
| Subject: | Standortmarketing | Place marketing | Destinationsmanagement | Destination management | Tourismusforschung | Tourism research | Nachhaltige Stadtentwicklung | Sustainable urban development | Regionalentwicklung | Regional development | Trend | Internationaler Tourismus | International tourism | Standortpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xx, 250 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 14 Beiträge |
| ISBN: | 978-1-78471-859-6 ; 978-1-78471-860-2 |
| Other identifiers: | 10.4337/9781784718602 [DOI] |
| Classification: | Wirtschaftsgeographie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663796