Handbuch Data Mining im Marketing : Knowledge Discovery in Marketing Databases
Hajo Hippner ... (Hrsg.)
| Year of publication: |
2001 ; 1. Aufl.
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| Other Persons: | Hippner, Hajo (ed.) |
| Publisher: |
Braunschweig : Vieweg |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Marketing | Theorie | Theory | Deutschland | Germany | Data Mining | Data mining | Wissensextraktion | Datenbank |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXI, 1042 S. Ill., graph. Darst. 1 CD-ROM (12 cm) 24 cm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. 39 Beitr. - Literaturangaben Pp. : DM 198.00 |
| ISBN: | 3-528-05713-0 |
| Classification: | Marketing ; Methoden und Techniken der Betriebswirtschaft ; Datenbanken |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001409844