Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Rolf Weiber (Hrsg.)
| Year of publication: |
2000 ; 1. Aufl.
|
|---|---|
| Other Persons: | Weiber, Rolf (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Electronic Commerce | E-commerce | Internet | Informationsmanagement | Information management | Wettbewerbsstrategie | Competitive strategy | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Mobile Marketing | Mobile marketing | Branche | Economic sector | Zivilrecht | Private law | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 805 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Handbuch ; Handbook ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-409-11636-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001488580