Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Sönke Albers ... (Hrsg.)
| Year of publication: |
2000 ; 1. Aufl.
|
|---|---|
| Other Persons: | Albers, Sönke (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Produktmanagement | Product management | Innovation | Produktgestaltung | Product design | Markenführung | Brand management | Markenimage | Brand image | Marktforschung | Market research | Fertigungsprogramm | Master production schedule | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 1045 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-409-11595-1 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001459149