Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
herausgegeben von Prof. Dr. Adrian Payne und Prof. Dr. Reinhold Rapp
| Alternative title: | Relationship Marketing |
|---|---|
| Year of publication: |
[1999]
|
| Other Persons: | Payne, Adrian (ed.) ; Rapp, Reinhold (ed.) |
| Publisher: |
München : Verlag Franz Vahlen |
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketing | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management | Interne Kommunikation | Internal communication | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory | Deutschland | Germany | Unternehmen | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 294 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enthält 16 Beiträge - Literaturangaben kart. : DM 54.00 |
| ISBN: | 3-8006-2410-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001355319