Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hajo Hippner ... (Hrsg.)
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Other Persons: | Hippner, Hajo (ed.) ; Merzenich, Melanie (contributor) ; Wilde, Klaus D. (contributor) |
| Publisher: |
Braunschweig : Vieweg |
| Subject: | Internet | Electronic Commerce | E-commerce | IT-gestütztes Marketing | Computer-assisted marketing | Marketing | Theorie | Theory | Deutschland | Germany | Data Mining | Data mining | World Wide Web |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | X, 509 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Fallstudiensammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. 24 Beitr. Literaturangaben ca. EUR 66.00 |
| ISBN: | 3-528-05794-7 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001646789