Handels-Marketing
von Sabine Haller
| Year of publication: |
2001 ; 2., überarb. und aktualisierte Aufl.
|
|---|---|
| Authors: | Haller, Sabine |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Handelsmarketing | Retail marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Handelsbetrieb | Marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 498 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturangaben Kart. : DM 68.00, EUR 34.00 (ab 1.1.2002), S 496.00, sfr 59.50 |
| ISBN: | 3-470-47872-4 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001599517