Handelsmarken von Einkaufsvereinigungen des Einzelhandels
Christoph Grafe
| Year of publication: |
1991
|
|---|---|
| Authors: | Grafe, Christoph |
| Publisher: |
Köln : Müller Botermann |
| Subject: | Einzelhandel | Einkaufsgemeinschaft | Markenpolitik |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | IX, 324 S. graph. Darst. |
|---|---|
| Series: | Reihe Märkte, Branchen, Unternehmungen : MBU. - Köln : Müller Botermann, ZDB-ID 1002252-1. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Köln, Univ., Diss., 1990 |
| Notes: | Includes bibliographical references (p. 297-324) |
| ISBN: | 3-924361-99-1 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000004682