Handelsmarkenmanagement : Solution Selling in vertikalen Wertschöpfungsnetzwerken
Johannes B. Berentzen
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Berentzen, Johannes |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Handelsmarke | Markenpolitik |
| Extent: | XXIX, 455 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2009 |
| ISBN: | 978-3-8349-1892-5 |
| Classification: | Handel ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950989