Handling the inconsistency in ranking customers via several multi-criteria ranking methods
Yossi Hadad, Baruch Keren and Dima Alberg
| Year of publication: |
2024
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|---|---|
| Authors: | Hadad, Yossi ; Keren, Baruch ; Alberg, Dima |
| Published in: |
International journal of business forecasting and marketing intelligence : IJBFMI. - Genève [u.a.] : Inderscience Enterprises, ISSN 1744-6643, ZDB-ID 2467374-2. - Vol. 9.2024, 1, p. 50-79
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| Subject: | AHP | analytic hierarchy process | CRM | customer relationship management | data envelopment analyses | DEAs | marketing intelligence | MCDA | multiple criteria decision analysis | shortest distance ranking methods | Beziehungsmarketing | Relationship marketing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | AHP-Verfahren | AHP approach | Ranking-Verfahren | Ranking method | Data-Envelopment-Analyse | Data envelopment analysis | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBFMI.2024.135719 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014512023