| Extent: | XI, 141 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zürich, ETH, Diss., 2004 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
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