Happy customers everywhere : how your business can profit from the insights of positive psychology
Bernd Schmitt with Glenn Van Zutphen
| Year of publication: |
2012 ; 1. ed.
|
|---|---|
| Authors: | Schmitt, Bernd Herbert ; Van Zutphen, Glenn |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Verbraucherverhalten | Kundenmanagement | Consumer behavior. | Consumption (Economics)--Psychological aspects. | Consumers' preferences. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 246 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-11645-0 ; 0-230-11645-0 |
| Source: |
Persistent link: https://www.econbiz.de/10009555783