Harnessing 6G for consumer-centric business strategies across electronic industries
A. Ravisankar, A.L. Shanthi, S. Lavanya, M.S. Ramaratnam, V. Krishnamoorthy, Sampath Boopathi
| Year of publication: |
2024
|
|---|---|
| Authors: | Ravisankar, A. ; Shanthi, A. L. ; Lavanya, S. ; Ramaratnam, M. S. ; Krishnamoorthy, V. ; Boopathi, Sampath |
| Published in: |
AI impacts in digital consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-1918-5. - 2024, p. 241-270
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobilfunkstandard | Mobile phone standard | Strategisches Management | Strategic management | Elektronikindustrie | Electronics industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-1918-5.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014636287