Harnessing data and embracing digital strategy at Zalora
Arif Perdana, Tawei Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Perdana, Arif ; Wang, Tawei |
| Published in: |
Journal of emerging technologies in Accounting. - Sarasota, Fla : American Accounting Association, ISSN 1554-1908, ZDB-ID 2416623-6. - Vol. 20.2023, 1, p. 111-123
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| Subject: | digital transformation | digital technology | information systems and technology | digital strategy | Digitalisierung | Digitization | Informationstechnik | Information technology | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Technischer Fortschritt | Technological change | Computerunterstützung | Computerized method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2308/JETA-2022-013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310024