Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Kevin Duane Bradford, Yongmei Liu, Yuying Shi, Barton A. Weitz, and Jun Xu
| Year of publication: |
2019
|
|---|---|
| Authors: | Bradford, Kevin Duane ; Liu, Yongmei ; Shi, Yuying ; Weitz, Barton A. ; Xu, Jun |
| Subject: | Verkaufspersonal | Salespeople | Verkaufsverhalten | Sales behaviour | Interne Kommunikation | Internal communication | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2019.1577687 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181613