Harnessing social media platforms to measure customer-based hotel brand equity
Luis Callarisa; Javier Sánchez García; John Cardiff; Alexandra Roshchina
| Year of publication: |
2012
|
|---|---|
| Authors: | Callarisa, Luis ; García, Javier Sánchez ; Cardiff, John ; Roshchina, Alexandra |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 4.2012, p. 73-79
|
| Subject: | Hotellerie | Hotel industry | Markenimage | Brand image | Social Web | Social web | Personalisierung | Personalization | Online-Marketing | Internet marketing | Webanalyse | Web analytics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009705184