Harnessing social media platforms to measure customer-based hotel brand equity
Luis Callarisa; Javier Sánchez García; John Cardiff; Alexandra Roshchina
| Year of publication: |
2012
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|---|---|
| Authors: | Callarisa, Luis ; García, Javier Sánchez ; Cardiff, John ; Roshchina, Alexandra |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 26727109. - Vol. 4.2012, p. 73-79
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010098075