Harnessing the creative potential of consumers : money, participation, and creativity in idea crowdsourcing
Oguz Ali Acar
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Acar, Oguz Ali |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 2, p. 177-188
|
| Subject: | Reward | Motivation | Ideation | Consumer creativity | Crowdsourcing | User innovation | Kreativität | Creativity | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9454-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011876251