Harry Potter and the service-dominant logic of marketing : a cautionary tale
Stephen Brown; Anthony Patterson
| Year of publication: |
2009
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|---|---|
| Authors: | Brown, Stephen ; Patterson, Anthony |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 5/6, p. 519-533
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| Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Kundenservice | Customer service | Literatur | Literature | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874158