Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
John Dawes; Lars Meyer-Waarden; Carl Driesener
| Year of publication: |
2015
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|---|---|
| Authors: | Dawes, John ; Meyer-Waarden, Lars ; Driesener, Carl |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 2, p. 425-432
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| Subject: | Brand loyalty | Repeat-purchase | Consumer panel data | Dirichlet model | Polarization index | Konsumentenverhalten | Consumer behaviour | USA | United States | Markentreue | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom | Panel | Panel study | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472555