Has the arrival of Amazon altered the market structure for consumer electronic goods in Australia?

This paper examines market impacts of the entrance of Amazon upon the Australian consumer electronics industry. This market is initially established as already volatile before market disruption by international competition. The nature of Amazon’s operations is then evaluated to significantly aid its ability to overcome market entrance barriers. Significant impacts by this entrance is projected on both consumers and retailers of consumer electronics within Australia. Changes in business model are probable if concentration of firm ratio within market is to be secured.