Having less or saving more : the role of social responsibility perception in reducing guilt over luxury purchases
Year of publication: |
2024
|
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Authors: | Khan, Sameeullah ; Fazili, Asif Iqbal ; Thaichon, Park ; Quach, Sara ; Parry, Mohd Ashraf ; Bashir, Irfan |
Subject: | Deservingness | Entitlement | Guilt | Luxury brands | Responsible luxury | Social responsibility | Luxusgüter | Luxury goods | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Verantwortung | Responsibility | Sparen | Savings | Markenimage | Brand image | Markenartikel | Brand |
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