HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME)
Year of publication: |
2011
|
---|---|
Authors: | NEGRICEA, Costel ; DUMITRU, Nicoleta ; EDU, Tudor |
Published in: |
Holistic Marketing Management Journal. - Holistic Marketing Management, ISSN 2247-1189. - Vol. 1.2011, 2, p. 31-40
|
Publisher: |
Holistic Marketing Management |
Subject: | Strategic marketing | vision | segmentation | targeting | positioning |
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