Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks
Mahmoud Abdel Hamid Saleh, Abdullah Mohammed Alhidari, Abdulrahman Al-Mansour and AbdulElah Al-Khudhair
| Year of publication: |
2018
|
|---|---|
| Authors: | Hamid Saleh, Mahmoud Abdel ; Alhidari, Abdullah Mohammed ; Al-Mansour, Abdulrahman ; Al-Khudhair, AbdulElah |
| Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 6.2018, 1, p. 22-32
|
| Subject: | soft drinks | awareness | sensitivity | purchase attitude | empirical research | consumer behaviour | purchase decision | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Softdrink | Soft drink |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/4489 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199513