Health information-seeking behavior in the time of COVID-19: information horizons methodology to decipher source path during a global pandemic

Purpose To determine the differences, as represented by information horizons mapping, in the health information-seeking behavior from a group of participants between March 2019 and April 2020 of the novel coronavirus pandemic. Design/methodology/approach In March 2019, the author conducted a study on health information-seeking behavior in which 149 participants drew information horizons maps in a health-related context. They also took health and information literacy assessments. This exact study was replicated using the same population in April 2020 to determine the differences in what the participants drew on their maps and how these changes interacted with their health and information literacy, their age and their education. Findings There is a statistically significant difference in the increased number of sources and the ranked quality of the sources that people used during the pandemic. Participants were much more likely to use credible sources and news sources, especially if they were older, more educated and had higher literacy levels – both health and information. They also relied heavily on social media. The participant group in the pandemic had a much heavier reliance on sources that are often used in a passive encountering way but engaging with them in an active information-seeking manner. The health information-seeking behavior in this study did not adhere to other research that found issue with information overload, avoidance and cyberchondria in response to crisis situations. Originality/value This article utilizes information horizons methodology to explore pre- and post-pandemic information-seeking. It is completely unique in this approach.